More free childcare and cutting taxes for the low paid are among the measures to raise living standards being recommended by business leaders.
The CBI said the slow pace of the UK’s economic recovery had “hit people’s finances hard”, and “immediate help” from the government was needed.
The CBI, which represents more than 190,000 businesses, is holding its annual conference in London.
Living standards and the UK’s place in Europe are expected to be major themes.
‘No miracle cure’
Speaking ahead of the conference, the CBI’s director general, John Cridland, said the UK needed to “face up to some real long-term challenges” including greater competition from abroad, and changing demands for skills from industries.
But he said shorter-term measures were needed alongside long-term plans to help low-paid households still struggling in the wake of the recession.
“The financial crisis and the slow recovery have hit people’s finances hard,” he said. “Living standards will gradually improve as the economy does. But growth on its own will not be the miracle cure.
“To ease the pressure on families and people on low incomes, we want immediate action, including cutting employee National Insurance and making childcare more affordable.”
The average couple with two children saw their income fall by £2,132 a year in real terms between 2009-10 and 2012-13, the CBI says.
The business group is calling for the threshold at which people begin paying National Insurance to rise to £10,500 by 2020-21, a move it says would be worth an extra £363 a year in take-home pay to dual-income households.
It is also says extending the free childcare currently offered to three and four-year-olds to cover one and two-year-olds as well would help raise family incomes and get more adults into work.
CBI deputy director general Katja Hall told the BBC: “The package we have put out in the report is completely affordable within the next parliament”.
She added that the childcare proposals the CBI was making would cost £0.3bn.
Mr Cridland told the BBC that the reason the CBI wanted to see more reasonable childcare costs was so that families “can make a even bigger contributions to the world of work”.
A government spokesman said the coalition appreciated that “the effects of the great recession are still being felt”, but said: “We must keep working through the plan, that is building a resilient economy.”
The UK’s place in Europe has been a theme of the conference, ahead of the general election next year with the pledge of an in/out referendum on EU membership from Prime Minister David Cameron, should the Conservatives win a majority.
In his conference speech, Mr Cameron rejected claims that an EU referendum would damage the UK economy.
He said the UK was securing more inward investment than the whole of the EU despite his 2017 referendum pledge.
Mr Cameron also announced plans to spend £15bn on road expansion between now and 2020.
Labour leader Ed Miliband and Deputy Prime Minister Nick Clegg will speak later today. Both are expected to use their speeches to push the economic case for remaining in Europe.
Weekly childcare costs for pre-school children
|Region||Nursery, child 0-2 years||Nursery, child 2 years+||Childminder, child 0-2 years||Childminder, child 2 years+|
|East of England||111.90||105.02||121.28||120.45|
|Yorks and Humberside||94.03||87.94||90.68||90.75|
|Source: Family and Childcare Trust/Annual childcare costs survey 2014 based on 25 hours per week|
Mr Miliband is set to use his speech to warn that threats to leave the EU are a “clear and present danger” to the UK’s future prosperity, while Mr Clegg is expected to say that UK businesses would be hurt most if ties with the EU were severed.
“It will be Britain’s businesses that bear the brunt – make no mistake,” Mr Clegg is expected to say. “Your profits. Your share price. The thousands and thousands of people you employ. The millions of people across Britain who rely on an economy driven by your success.”
Mr Cridland told the BBC: “British business is in favour of a reformed European Union. We believe the benefit is about £3,000 for every household in Britain every year”.
By Edos News