By Eric Kelsey LOS ANGELES (Reuters) – There is a strong chance of a neon-colored spectacle, perhaps some flying and definitely songs of female empowerment when pop singer Katy Perry takes the stage during halftime at the Super Bowl, the most-watched 12 minutes on U.S. television. The pink-loving Perry may seem a mismatch for the macho world of NFL football. "Katy Perry is an artist who appeals to a very wide fan base as well as a lot of kids," said Jason Lipshutz, an associate editor at trade magazine Billboard. "Obviously, the NFL wants to bring in that younger demographic with their splashy halftime show." Women fans are a key growth area for the NFL, which came under harsh criticism for its uneven response to former Baltimore Ravens star Ray Rice's assault on his now wife Janay Palmer.